Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.
Key takeaways from the focus groups
- Respondents vary on how “tax the rich” might be defined, but generally land on a range comparable to President Biden’s.
- Most in these groups—even Trump voters—are open to taxing the rich more.
- The Child Tax Credit should be framed around support for the whole family, not just the children.
- Elected officials who oppose both Tax The Rich and the Child Tax Credit risk seeming out of touch.
While Most Wonder How The “Rich” In “Tax The Rich” Is Defined, Participants Coalesce Around A $400K-$1M Range
Even Trump Voters Are Open To Taxing The Rich, Particularly After Hearing More About Growing Disparities
There Is Modest Familiarity With The Child Tax Credit, With Some Recounting How It’s Helped Them
Helping Families Seems To Be A Stronger CTC Frame Than Child Poverty
Not Many See The Child Tax Credit As A Handout Or Disincentive To Work
Respondents Say They’d Reject Leaders Who Oppose Taxing The Rich Or Making CTC Expansion Permanent
About The Study
This release features findings from three focus groups conducted on September 21, 2021 with voters in three states: Florida (mothers who opposed DeSantis’ rules on masks in schools), Texas teachers and educators, and Nevada (mothers who opposed Sisolak’s rules on masks in schools). Qualitative results are not statistically projectable.
