Trusted data. Rapid strategic insights. Winning messages.

Who We Are

Navigator tracks public opinion on the nation’s most pressing issues and transforms trusted data into rapid strategic insights and winning messages. Grounded in rigorous methodology and years of longitudinal research, we deliver clear, actionable guidance that helps leaders shape debates and move audiences.

National Surveys

National quantitative surveys that track how public opinion shifts as issues evolve in real time.

Qualitative Research

In-depth qualitative research that reveals how Americans think, feel, and talk about major issues.

Battleground Surveys

Targeted surveys in U.S. House districts that pinpoint issue priorities of everyday Americans.

Messaging Guidance

Strategic messaging guidance that turns trusted research into clear, usable language and winning policy arguments.

Latest Research

Navigating the Vote: Buyer’s Remorse: Gen Z on Trump

Navigating the Vote: Buyer’s Remorse: Gen Z on Trump

October 16, 2026 Abigail Xu and Tina Tang

This Navigating the Vote report covers Gen Z voters who supported President Trump in 2024 but now regret their vote.

Focus Groups
October 15, 2026

Navigating The Vote: Don’t Catfish, Don’t Be a Mouse – Advice to Politicians from Black and Latino Trump Regretters

This Navigator Research report covers findings from a focus group conducted with Black and Latino men who voted for President Trump in 2024 but now regret their vote.

Tina Tang, Daniel Lee, & Avery Smedley
National Surveys
October 8, 2026

Trump Approval Sinks as Gas Prices Rise

This Navigator Research report covers the war with Iran, foreign policy and national security.

Melissa Toufanian
Focus Groups
October 7, 2026

Five Key Trends We’re Seeing: Trump Grows More Toxic as Regret Peaks and Americans’ Priorities Go Unanswered 

This Navigator Research report covers trends throughout President Trump's second term.

Melissa Toufanian, Julie Alderman Boudreau, & Tina Tang
National Surveys
October 1, 2026

Rising Grocery Prices Are Getting Harder For Americans To Digest

This Navigator Research report covers rising grocery prices and cost of living.

Tina Tang, Avery Smedley, and Abigail Xu

Our work has been featured in major national and in-state media outlets.