Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.
Key takeaways
On March 21-22, 2023, GBAO conducted six focus groups online with voters 35 and under who varied across race.
Key takeaways
- Young men generally feel left out of the economy and only see it working for corporations and the wealthy.
- The parties are clearly defined, with Democrats on the right side on abortion, student loans, and race, though there are strong feelings of frustration around ineffectiveness. • Older voters and electeds viewed with some skepticism, but anyone who “does the work” can be an advocate.
- Civic engagement tends to be more enjoyable than voting, but both are viewed as important actions.
- Trump will motivate these voters to turn out – even if they’re frustrated by their choices.
Participants Unsurprisingly Feel Pessimistic About the Country
Most Point to Technological Innovation and Widespread Job Opportunities as Positive Trends
Corporations and Wealthy Seen as Economy’s Winners
Student Debt Cancellation Is of Urgent Relevance to Many
How important is student loan debt cancellation to you personally?
To Adapt to the Economy, Many Have Made Life Changes
Clear Themes Arise When Describing Both Parties
The Democratic Party Is Viewed as More Empathetic, Albeit not Always Effective
Given the Danger Republicans Represent, Connection to Democrats Is Survival Rather Than Fandom
One Does not Need to Be From a Community to Fight for it, But for Some it Helps
Older Voters and Electeds Are Viewed With Some Skepticism
Across the Board, Few Have Strong Connections to the Words BIPOC, Latinx, or Even POC
Overall, Participants Feel the Midterm Election Had Consequential Impacts on Key Issues in Their States
Many See Voting as a Civic Duty and a Means of Making Their Voice Heard
Participants Understand Constant Voter Contact, Even if it’s a Nuisance
Civic Participation Is Enjoyable, Varied, and Can Be Motivated by Anything
Men Say Abortion Rights Are a Top-Tier Issue for Them Personally
Trump on the Ballot Is Undoubtedly Motivating
About The Study
GBAO conducted six online focus groups March 21-22, 2023 with AAPI men in Georgia and Texas, Black voters in Pennsylvania and Wisconsin, and Hispanic voters in Arizona and Nevada – all 35 years old and under.
