Focus Groups National Surveys

Focus Group Report: Soft-Partisan and Low-Propensity Democratic Women Uniformly Support Paid Leave

August 5, 2022
Bryan Bennett

Focus Group Report: Soft-Partisan and Low-Propensity Democratic Women Uniformly Support Paid Leave

Key takeaways
  • Abortion largely dominates how many view the status of women.
  • Paid leave is widely supported, with many recognizing the clear, personal impact it can have for families.
  • While many lament the ease “old white men” have in the workplace, equal pay policies are viewed as more complicated.
  • Few participants have heard from candidates on any of these issues.
  • Improved outcomes for families and increased employee morale are strong messages

Views On The Country’s Direction Continue To Be Bleak

Yet Most Are Mixed On Their Own Personal Situation

Views On Women In Society Are Mixed, With Abortion Dominating The Negative And Women In Business And Social Media As Positives

Participants Can Personally Explain How Paid Leave Impacts Them

Paid Leave Is Uniformly Supported And Is Seen As A “More Realistic” Policy That “Affects Everyone” And Makes People “Feel Human”

Support Notwithstanding, Most Resign Themselves To Political Divisions And Corporate Reluctance Standing In The Way Of Progress On Paid Leave

Better Outcomes And Better Employee Morale Are Top Messages In Support Of Paid Leave

Equal Pay Discussion Reminds Participants Of Their Own Wage Discrimination, Structural Disadvantages, And “Old White Men” Having It Easy

Equal Pay Seemed “Unrealistic,” Too Hard And Systemic To Execute

These Issues Connect To Abortion As “Women’s Rights” And Don’t Immediately Strike Respondents As Related To Economic Issues

Very Few Recounted Hearing Anything From Any Candidate About These Issues

Abortion Dominates Assessments Of Women’s Status Compared To 20 Years Ago Or 20 Years From Now

Share

About The Study

GBAO conducted three online focus groups on July 26, 2022 with soft partisan women voters ages 25-45 in three states: Michigan, Georgia, and Minnesota. Some quotes have been lightly edited for brevity. Qualitative results are not statistically projectable.

Related Posts

READ MORE
Focus Groups, National Surveys
November 06, 2026

Americans Are Done Waiting: What the 2026 Midterms Told Us

A Navigator special report on what the 2026 midterms told us about the desire for change and need to deliver.

Navigator Research
Focus Groups, National Surveys
October 29, 2026

Boomers Watch, Gen Z Scrolls: A Generational News Divide Consumption and Awareness

Today’s report contains data collected by Navigator throughout 2026 on the news stories that Americans followed and didn’t through 2026.

Julie Alderman Boudreau
National Surveys
October 27, 2026

We’re in the Endgame Now: Democrats Gain Trust As Republicans Fall Short

This Navigator Research report covers how Americans view the two political parties.

Tina Tang
Focus Groups
October 22, 2026

Mother Knows Best: Why Moms Regret Voting for Trump

This is a special report from Navigating the Vote containing findings from a focus group conducted with white suburban moms who voted for President Trump in 2024 but now regret their vote.

Julie Alderman Boudreau and Avery Smedley