• Focus Groups

Focus Group Report: Soft Partisans and Independents on Inflation and the Economy

Wednesday, April 20, 2022 By Bryan Bennett
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Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.
Key takeaways
  • Inflation fears dominate.
  • More have heard about negative economic news than positive.
  • Many see positive economic indicators at odds with their personal experiences.
  • Even after hearing economic facts, there are questions about how job growth is measured.
  • Participants express weariness about political messaging on inflation ahead of the midterms.


With So Little Seeming To Be Going Well, Respondents Sidestep The Assignment

Inflation Fears Dominate

Corporate Greed Gets Some Blame For Inflation

Beyond Corporate Greed, Supply Chain Challenges, COVID, And Government Spending All Share Inflation Blame

Respondents Read Seven Economic Facts

Presenting Economic Facts Only Modestly Moves The Needle

Pervasive Inflation Concerns Outweigh Job Creation, Even When Given Facts

Some Are Not Sure They See Job Creation In Their Areas

Questions About How Job Growth Is Measured In A Volatile Time

Job Growth Numbers Lead Some Republicans And Independents To Wonder If Workers Aren’t Participating In The Labor Market

Participants Express Weariness Of Economic Political Messaging Ahead Of The Midterms

About The Study

This release features findings from three focus groups conducted online on April 13, 2022 with lower-motivation (less than a 10 on a scale of 0-10) voters in three states: North Carolina (Republicans who are not strong in their party affiliation), Nevada (Democrats who are not strong in their party affiliation), and Wisconsin (pure independents without a partisan lean).

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org