• Focus Groups

Mothers and Educators On the Child Tax Credit and Taxing the Rich

Friday, October 1, 2021 By Bryan Bennett
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Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.

Key takeaways from the focus groups

  • Respondents vary on how “tax the rich” might be defined, but generally land on a range comparable to President Biden’s.
  • Most in these groups—even Trump voters—are open to taxing the rich more.
  • The Child Tax Credit should be framed around support for the whole family, not just the children.
  • Elected officials who oppose both Tax The Rich and the Child Tax Credit risk seeming out of touch.

While Most Wonder How The “Rich” In “Tax The Rich” Is Defined, Participants Coalesce Around A $400K-$1M Range

Even Trump Voters Are Open To Taxing The Rich, Particularly After Hearing More About Growing Disparities

There Is Modest Familiarity With The Child Tax Credit, With Some Recounting How It’s Helped Them

Helping Families Seems To Be A Stronger CTC Frame Than Child Poverty

Not Many See The Child Tax Credit As A Handout Or Disincentive To Work

Respondents Say They’d Reject Leaders Who Oppose Taxing The Rich Or Making CTC Expansion Permanent

About The Study

This release features findings from three focus groups conducted on September 21, 2021 with voters in three states: Florida (mothers who opposed DeSantis’ rules on masks in schools), Texas teachers and educators, and Nevada (mothers who opposed Sisolak’s rules on masks in schools). Qualitative results are not statistically projectable.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org