Navigating Coronavirus last month also hired Ian Sams, formerly the communications director for the presidential campaign of Sen. Kamala Harris (D-Calif.), as a senior adviser. For the past month, the group has conducted regular polling, which in the past week has shown approval for the administration’s response declining as the country’s death toll has surged.

“This is tapping into real public anxieties about what’s going on right now and trying to put fact-based information — Trump’s own words on his handling of the crisis — in front of voters,” Sams said.

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