Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.
This release features findings from two national online surveys of 1,450 registered voters, included 150-interview oversamples each among African Americans, Hispanics, Asian Americans and Pacific Islanders. Surveys conducted July 9-14, 2020 and August 24-27, 2020.
- Most Americans desire “major change,” and believe various reforms such as elimination of the filibuster, voting rights reforms, and even some SCOTUS reform would have a positive impact on government.
- Despite decades of weakening trust, many Americans remain optimistic about the future. Democracy reform advocates can break through by combining optimism and historical context to discuss the need for reform.
- The specifics matter less than the bigger picture. Navigating thin levels of awareness and understanding requires using accessible language such as framing the filibuster as a “loophole.”
- Messaging can be multifaceted. Democrats respond to COVID urgency, and Republicans respond to messages around gridlock and checks and balances. Many voters respond to messaging around elitism, and Black voters respond to reform’s historical context.