• Polling

Seven in Ten Americans Say They Will Watch Super Bowl

Friday, February 9, 2024 By Rachael Russell
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Poll: Super Bowl, Taylor Swift and Travis Kelce

This Navigator Research report contains polling data on whether Americans plan to watch this year’s Super Bowl, what Americans view as their favorite Super Bowl food, and who they most want to win.

Nearly three in four say they will watch at least part of this year’s Super Bowl.


72 percent of Americans say they will tune in to watch at least some of the Super Bowl, including 47 percent who say they will definitely watch. Americans across partisanship plan to watch the Super Bowl, including 73 percent of Republicans, 71 percent of Democrats, and 68 percent of independents. Four in five men say they plan to watch (79 percent will likely watch, with 57 percent saying they will definitely watch) compared to two in three women (65 percent will likely watch, with 38 percent saying they will definitely watch), a narrower gap than last year when 66 percent of men and 42 percent of women said they would watch the 2023 Super Bowl. 

  • Americans plan to watch the Super Bowl regardless of where they live, including three in four Americans living in the Northeast (75 percent), Midwest (74 percent), and South (73 percent), compared to 64 percent of Americans living in the West. 
  • Americans who did not vote in 2020 are less likely to watch the Super Bowl (65 percent) compared to those who voted for Biden (72 percent) and Trump (73 percent).
  • Dads are also more likely to say they will watch the Super Bowl (88 percent) compared to moms (73 percent). Parents, in general, are more likely to watch the Super Bowl (80 percent) than those who are not parents (69 percent).
Bar graph of polling data from Navigator Research. Title: Three in Four Say They Will Watch at Least Part of the Super Bowl

Prior to the NFL conference championships, Americans were split on who they wanted to win the Super Bowl.


Asked before the outcomes of the AFC and NFC championship games, a plurality of Americans said they did not know enough to say about who they wanted to win the Super Bowl (31 percent), while the next highest share rooted for the Detroit Lions (23 percent), including 27 percent of those living in the Midwest. However, even prior to the championship games, a plurality of Americans living in western states wanted the San Francisco 49ers to win the Super Bowl (30 percent). 

  • Americans’ favorite Super Bowl foods include nachos, wings, and pizza. Other top contenders include dip, burgers, tacos, chili, chips, popcorn, guacamole, queso, beer, and sliders. Hot dogs also emerged as a favorite in both the South and Midwest.
Bar graph of polling data from Navigator Research. Title: Before the AFC and NFC Championships, the Lions Were America’s Favorite

Two in three Americans have seen, read, or heard about Taylor Swift and Travis Kelce’s relationship.


When asked whether Americans have seen, read, or heard about recent news events, 65 percent say they have heard at least some about Taylor Swift and Travis Kelce dating, including 46 percent who say they have heard “a lot.” 

  • At least three in five men and women report having known about Swift and Kelce’s relationship (64 percent and 67 percent, respectively), and there is increasing awareness by age groups  (62 percent among Americans under the age of 45, 65 percent among Americans between 45 and 64, and 71 percent among Americans 65 or older). 
Bar graph of polling data from Navigator Research. Title: Americans Are Deeply Aware of Taylor Swift and Travis Kelce Dating

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About The Study

Global Strategy Group conducted public opinion surveys among a sample of 1,000 registered voters from January 25-January 29, 2024. 100 additional interviews were conducted among Hispanic voters. 75 additional interviews were conducted among Asian American and Pacific Islander voters. 100 additional interviews were conducted among African American voters. 100 additional interviews were conducted among independent voters. The survey was conducted online, recruiting respondents from an opt-in online panel vendor. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of our sample matched that of the national registered voter population across a variety of demographic variables.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org