• Polling

Survey of 2022 Midterm Voters: Hispanic Voters in the Midterm Elections

Friday, December 16, 2022 By Bryan Bennett
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Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.

What We Did: 2022 Midterm Voters Survey

The slides in this presentation are based on interviews with 5,013 registered voters who had already voted or planned to vote in the November election, with interviews conducted November 1st through November 14th . Support for Democratic candidates and Republican candidates in elections for Governor, Senate, and the House of Representatives have been adjusted to reflect the actual expected results as of November 14th . The analysis aims to provide a new tool for Americans to understand what happened in the 2022 election, why it happened…and what’s next.

Key takeaways

  • Hispanic voters favored Democratic candidates in the House and Senate – especially Hispanic voters who reported attending church less than once a month.
  • Inflation, abortion, jobs and the economy, and guns were Hispanic voters’ top issues; Hispanic men were more likely to say economic issues while women were more likely to say abortion.
  • Hispanic voters approved of Biden more than the overall electorate, particularly on health care and abortion; however, their ratings were underwater on his handling of the economy, immigration, and crime.
  • Social Security and Medicare, abortion, climate, health care, and democracy were top reasons Hispanic voters chose Democrats over Republicans. • Hispanic voters were slightly less pessimistic on the economy than 2022 voters overall, with a plurality saying more jobs were created than lost.

Hispanic Voters Favored Democratic House and Senate Candidates, Particularly Infrequent Churchgoers

Infrequent church attendees were among the Hispanic voters most likely to support Democratic candidates for the House of Representatives (67%) and U.S. Senate (65%).

Hispanic Voters’ Priorities: Inflation, Abortion, Economy, Guns

Hispanic men were more likely than Hispanic women to cite inflation (46% vs. 38%, respectively) and jobs and the economy (37% vs. 19%), while Hispanic women were more likely to mention abortion (38% vs. 30%) and guns (32% vs. 17%).

Hispanic Voters Approved of Biden’s Job Performance Overall, But Disapproved on the Economy, Crime, Immigration

Biden overperformed among Hispanic voters compared to the total electorate by a net 18 points on the pandemic (net +6 overall vs. +24 among Hispanic voters), 16 points on health care (net -3 overall vs. +13 among Hispanic voters) and 18 on abortion (net -8 vs. net +10).

Hispanic Voters Saw SS/Medicare, Abortion, Climate, and Health Care As Top Reasons to Vote Democratic

Majorities of Hispanic voters said issues including Social Security and Medicare, abortion, climate, health care, and democracy were reasons to vote for Democrats over Republicans. On the issue of immigration, Hispanic voters were split (38% Democrats, 38% Republicans).

Hispanic Voters Received More Outreach From Democratic Candidates Than Republicans

A majority of Hispanic voters said they were contacted by Democrats (53%) – but 40% also said Republican candidates contacted them.

  • The gap was wider among Hispanic women, with 53% contacted by Democrats and 37% by Republicans, as well as younger Hispanic voters (51% vs. 37%). Republicans were most likely to contact Hispanic voters over 55 (47%) and Hispanic men (45%).

Most Hispanic Voters Were Pro-Choice; Frequent Churchgoers Approved of Overturning Roe, But Opposed Nationwide Ban

Nearly three in five Hispanic voters overall disapproved of the Supreme Court overturning Roe v. Wade (59%), including majorities of Hispanic men, women, and infrequent churchgoers. Those who attend church more than once a month supported the decision (55%).

Hispanic Voters Pessimistic On Economy Overall; Majorities Said the Economy Was Getting Worse

Majorities of Hispanic voters across age and gender rated the economy negatively and said it was getting worse.

Hispanic Voters Were Slightly More Likely than Voters Overall to Say More Jobs Were Created Than Lost in the Past Year

Hispanic men (46%) were most likely to say more jobs were created than lost.


About The Study

Global Strategy Group conducted an online survey of 5,013 registered voters from November 1-November 14, 2022, with respondents recruited from opt-in online panel vendors. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of the sample reflected that of the expected 2022 electorate in the House, Senate, and Governor’s races. The vote shares for Democrats and Republicans among self-reported 2022 voters were also adjusted to reflect a preliminary estimate of the actual results of the 2022 elections.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org