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Three in Five Believe Republican Tax Policies Favor the Wealthy

Thursday, October 3, 2024 By Maryann Cousens
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Poll: The Parties’ Tax Policies

This Navigator Research report contains polling data on the latest perceptions of taxes and the economy, including which party is more trusted to handle a range of economic issues and who Americans believe benefit from tax policies.

The Democratic Party now holds a narrow advantage on a range of economic issues, including taxes and the cost of living.


By a 13-point margin, Americans trust the Democratic Party to decide what tax rates must be paid by multi-millionaires (49 percent trust Democratic Party – 36 percent trust Republican Party), and by 12 points, Americans trust the Democratic Party more to decide what tax rate is paid by middle class Americans (49 percent trust Democratic Party – 37 percent trust Republican Party). Similarly, the Democratic Party now holds a narrow advantage on handling taxes in general (net +4; 46 percent trust Democratic Party – 42 percent trust Republican Party) and the cost of living (net +3; 46 percent trust Democratic Party – 43 percent trust Republican Party), while Americans are evenly divided on which party they trust to handle jobs and the economy (net +1; 45 percent trust Democratic Party – 44 percent trust Republican Party).

  • A majority of Americans believe Democratic tax policies favor the middle class and working people (net +27; 56 percent favor middle class – 29 percent favor wealthy and corporations), while over three in five believe Republican tax policies most favor the wealthy and corporations (net -28; 34 percent favor middle class – 62 percent favor wealthy and corporations).
  • Independents trust the Democratic Party more when it comes to handling what tax rate must be paid by multi-millionaires (net +10; 30 percent trust Democratic Party – 20 percent trust Republican Party). The Republican Party does hold trust advantages among independents when it comes to handling taxes generally (by 12 points), jobs and the economy (by 14 points), and inflation (by 18 points).
Bar graph of polling data from Navigator Research. Title: Democrats Have Major Advantages on Tax Policies for Middle Class and Wealthy, and Some Advantages on Taxes Overall
Bar graph of polling data from Navigator Research. Title: Majorities Say Democratic Tax Policies Favor the Middle Class & Working People, Republican Policies Favor the Rich/Corporations

Reducing the gap between the rich and everyone else is seen as the best reason to raise taxes on the wealthy.


46 percent of Americans say the best reason to raise taxes on the wealthy and corporations is “to make sure the wealthy are paying their fair share and reduce the gap between the rich and everyone else,” including 54 percent of Democrats, 41 percent of independents, and 40 percent of Republicans. 33 percent believe the best reason to raise taxes on the wealthy and corporations is “to fund important programs like Social Security and Medicare, create jobs, and reduce costs.” Only 12 percent say they do not support raising taxes on the wealthy and corporations. 

  • Three in five believe the wealthy and corporations are paying less in taxes than they used to (60 percent paying less – 29 percent paying about the same – 10 percent paying more), while two in three believe the middle class and working people are paying more in taxes than they used to (67 percent paying more in taxes – 27 percent paying about the same – 6 percent paying less).
Bar graph of polling data from Navigator Research. Title: Americans Want to Raise Taxes on the Rich and Corporations to Make the System Fairer and Reduce the Wealth Gap

When advocating for raising taxes on the wealthy, it is important to specify that those earning less than $400,000 a year will not have their taxes raised.


By a 5-point margin, Americans believe Democrats will not raise their taxes when Democratic tax policy is framed as “Democrats say they want to raise taxes on billionaires while not raising taxes for those earning less than $400,000 a year” (44 percent will not raise their taxes – 39 percent will raise their taxes). When framed as “Democrats say they want to raise taxes on billionaires while not raising taxes on the middle class,” a plurality believe their taxes will be raised (net -7; 40 percent will not raise their taxes – 47 percent will raise their taxes).

  • Americans who identify as middle class believe Democrats will raise their taxes when framed as “Democrats say they want to raise taxes on billionaires while not raising taxes on the middle class” (net -13; 39 percent will not raise their taxes – 52 percent will raise their taxes), while the same group believes Democrats will not raise their taxes when framed as “Democrats say they want to raise taxes on billionaires while not raising taxes for those earning less than $400,00 a year” (net +10; 48 percent will not raise their taxes – 38 percent will raise their taxes).
Bar graph of polling data from Navigator Research. Title: Including the $400,000 Tax Threshold in Messaging Improves Views that Democrats Won’t Raise Personal Taxes

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About The Study

Global Strategy Group conducted a public opinion survey among a sample of 1,003 registered voters from September 12-September 16, 2024. 106 additional interviews were conducted among Hispanic voters. 76 additional interviews were conducted among Asian American and Pacific Islander voters. 100 additional interviews were conducted among African American voters. 106 additional interviews were conducted among independent voters. The survey was conducted online, recruiting respondents from an opt-in online panel vendor. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of our sample matched that of the national registered voter population across a variety of demographic variables. The margin of error for the full sample at the 95 percent level of confidence is +/- 3.1 percentage points. The margin of error for subgroups varies and is higher.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org