Key takeaways from the focus groups
- On questions of race, voting reform, and media bias, voters are deeply divided along party lines, with few charitable words about the other side.
- Despite disagreements on race, we see no support for anti-CRT legislation.
Many Seek Out “Different Perspectives” From Multiple Media Sources
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.09.43-PM-640x306.png)
Republicans In Particular Equate “Media Bias” With Trump Criticism
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.09.57-PM-640x277.png)
“Critical Race Theory” – Despite Confusion Of Its True Meaning – Represents The Debate Over Teaching Race In Schools
Democrats Want To See More Robust, Complete Teaching Of Race
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.10.24-PM-640x291.png)
Despite Opposition To CRT, Republicans Do Not Seem To Support Politicians Preventing Teachers From Teaching Facts
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-8.39.01-PM-640x283.png)
Key takeaways from the survey
- Americans associate images of a female small business owner, nurses, and a family grilling outdoors with the Democratic
Party. - The Republican Party is most tied to images of white truck drivers, sit-down family dinners, and construction workers.
- There is a strong association between an image of the Capitol riot and the Republican Party.
Visual Associations Vary Across Party Lines
- A female small business owner, nurses, and a family grilling conjure associations of Democrats; a pair of small business
owners are split; and construction workers, a family meal, and a truck driver conjure associations of Republicans.
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.08.34-PM-640x295.png)
Democrats Tied to Business Owners, Nurses, and Families
Among independents, roughly one in four associate each image with Democrats.
- More than two in three Black Americans (69%) associate an image of a Black female business owner with the
Democratic Party, and 46% of Hispanic Americans associate an image of a Hispanic family with Democrats.
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.08.54-PM-640x283.png)
A Truck Driver, a Sit-Down Family Dinner, and Construction Workers Are Associated More Strongly With the Republican Party
Republicans especially associate these images with their party; of the three images, a white truck driver is most strongly associated with the Republican Party.
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.09.05-PM-640x272.png)
Americans Split on Partisan Association with White Small Business Owners
The most split of the images tested was a pair of white small business owners: partisans strongly associate the image with their own party (55% of Democrats with their party, 63% of Republicans with theirs). Two in three independents (66%) say they associate the image with neither.
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.09.12-PM-640x263.png)
Majorities Associate the Capitol Riot with the Republican Party, Though Republicans Are More Split
Three in five Americans (61%) associate an image of the Capitol riot with the Republican Party.
- But, among Fox News Republicans, 37% associate the image with the Democratic Party, and three in ten (29%)
non-Fox News Republicans say the same.
![](https://navigatorresearch.org/wp-content/uploads/2021/06/Screen-Shot-2021-06-28-at-7.09.21-PM-640x260.png)
About The Study
This release features findings from online focus groups conducted on June 16, 2021, with voters in three states: Ohio (mixed partisans who have been on unemployment insurance within the past year), Georgia (Democrats and Democratic-leaning voters), and Arizona (Republican and Republican-leaning voters who aren’t very unfavorable toward Biden or very favorable toward Trump). Qualitative results are not statistically projectable.
This release also features findings from a national online survey of 1,001 registered voters conducted June 10-14, 2021. Additional interviews were conducted among 99 Hispanic voters, 102 African American voters, 101 independents without a partisan lean, and 71 Asian American and Pacific Islander voters.