Focus Groups
Monthly qualitative research cutting across regions, personal demographics, and political affiliation to learn how real people talk and think about major issues.
Focus Group Report: Trump Regrets … They’ve Had A Few
Focus group report on Americans in battleground states who voted for Trump in 2024 and expressed regret or misgivings about their vote.
Focus Group Report: Working Class Americans and the Affordability Crisis
Focus group report that covers groups conducted among working class Americans in Senate battleground states on their personal financial situations, their greatest economic concerns, and perceptions of elected officials tackling affordability.
Focus Group Report: Americans and Political Dysfunction
Focus group report on government dysfunction.
Focus Group Report: MAHA Curious
Focus Groups report on “MAHA-Curious” Americans* on the state of the health and wellness in the country today, including where they look to for information and how they assess the “Make America Healthy Again” (MAHA) movement.
Focus Group Report: Educators and Parents
Polling report on focus groups among public educators, school support staff, and parents on the state of public education.
Focus Group Report: Gen Z
Polling report on findings from focus groups among Gen Z voters on the state of the country today, including what news is breaking through and how they think about their political identities.