Focus Groups
Monthly qualitative research cutting across regions, personal demographics, and political affiliation to learn how real people talk and think about major issues.
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Five Key Trends We’re Seeing: Trump Grows More Toxic as Regret Peaks and Americans’ Priorities Go Unanswered
This Navigator Research report covers trends throughout President Trump's second term.
“Price Takers, Not Price Makers”: Iowa Farmers on Tariffs, Trump, and What Americans Get Wrong About Farming
This Navigator Research report covers findings from two focus groups conducted with Iowa farmers.
Feeling Duped: Trump Voters Go From Hope to Regret
This Navigator Research report covers 2024 Trump voters who now regret their vote.
Anything But Apathy, Young Americans Digest and Dissect Politics Differently
This Navigator Research report covers research from multiple surveys fielded between June 4 - July 27, on how Americans of different generations characterize their political identity, economic sentiment, and news consumption habits.
Americans are Concerned by AI, But Still Use It
This Navigator Research report covers survey and qualitative data on how Americans feel about artificial intelligence (AI) and how they’re using it, if at all.
America 250: The American Flag
This Navigator Research report covers how Americans view the symbolism of the American flag.