Focus Groups

Monthly qualitative research cutting across regions, personal demographics, and political affiliation to learn how real people talk and think about major issues.

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Defining America For Immigrant Americans

This Navigator Research report covers research among first-generation immigrants and children of immigrants on what it means to be American, how they define the American dream, and how they see the future of the country as we approach our 250th.

What the 250th Anniversary Means to Black and Latino Americans

This Navigator Research report covers Black and Latino Americans on perceptions of what it means to be American, how they define the American dream, and how they see the future of the country, ahead of the nation’s 250th celebration.

The State of Our Union: Message Guidance on America at 250

This Navigator Research report covers how Americans are persuaded at the country’s 250th anniversary

America at 250: The State of Our Union

This Navigator Research Report explores that gap between the way America is being celebrated and portrayed by this administration, and the America people believe in.

Focus Group Report: Black Americans on Leadership and Voting

This Navigator Research report covers focus groups that explored how Black Americans view the state of the country, elected leaders in Washington, and voting in the wake of the Supreme Court’s Callais decision.

What Moms Want: Affordable Healthcare and a Better Economy

This Navigator Research Report covers how mothers across the country are feeling about the economy and healthcare, including their specific pain points and who they trust more on the issues