Nearly Seven in Ten Believe New Tariffs Will Increase Costs

Wednesday, March 5, 2025 By Langston Morris
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Poll: Tariffs

This Navigator Research report contains polling data on the latest perceptions of new tariffs, including their impact on the cost of everyday goods, how much news Americans are hearing about tariffs, and how the implementation of new tariffs affects how Americans view President Trump.

A growing share of Americans view tariffs negatively amid the implementation of Trump’s new tariffs.

 

Tariffs are viewed unfavorably by a 19-point margin (31 percent favorable – 50 percent unfavorable), including among three in four Democrats (net -67; 9 percent favorable – 76 percent unfavorable) and a plurality of independents (net -29; 19 percent favorable – 48 percent unfavorable).

  • 78 percent of Americans have seen, read, or heard about President Trump’s use of tariffs, including half of Americans who have heard “a lot” (52 percent). From a list of recent events, a plurality of Americans view Trump more negatively because of his use of tariffs (net -12; 31 percent more positive – 43 more negative), including independents by a 23-point margin (18 percent more positive – 41 percent more negative).

A plurality of Americans oppose new tariffs on imports to the United States — especially from Canada and Mexico.


A plurality of Americans oppose the implementation of new tariffs (net -12; 37 percent support – 49 percent oppose), including independents by 23 points (25 percent support – 48 percent oppose) and one in five Republicans who are opposed (net +43; 64 percent support – 21 percent oppose). A slightly higher share oppose specific new tariffs on Mexico and Canada (net -13; 38 percent support – 51 percent oppose), including 81 percent of Democrats, 54 percent of independents, and 20 percent of Republicans who are opposed.

  • Americans are more divided on new tariffs on products imported from China (net +3; 45 percent support – 42 percent oppose). A plurality of independents remain opposed to new tariffs on China (net -12; 31 percent support – 43 percent oppose).

Majorities across party lines say their costs are increasing and worry that tariffs will only make it worse.


Two in three Americans believe that new tariffs would cause costs to increase (67 percent), including 82 percent of Democrats, 64 percent of independents, and 51 percent of Republicans. The share who believe new tariffs will cause costs to go up has increased across party lines since January when 58 percent said new tariffs would raise costs, including a 10 point increase among independents and an 8 percent increase among Republicans. Just 12 percent believe new tariffs will have no impact on costs and another 12 percent believe that tariffs will cause the cost of things to go down. 

  • Seven in ten Americans believe that “your costs generally” are increasing (70 percent), and even more believe specific costs are increasing, including eggs (87 percent), groceries (79 percent), and utilities (73 percent). 70 percent see the cost of housing as increasing, and three in five Americans believe that the costs of health care (62 percent) and gas are increasing (60 percent).
  • Americans who disapprove of President Trump’s handling of the economy say it is due to rising costs and tariffs.
  • Reminder: A majority of Americans believe that new tariffs will hurt American consumers (51 percent) more than foreign countries (29 percent).

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About The Study

Global Strategy Group conducted a public opinion survey among a sample of 1,000 registered voters from February 20-24, 2025. 100 additional interviews were conducted among Hispanic voters. 74 additional interviews were conducted among Asian American and Pacific Islander voters. 100 additional interviews were conducted among African American voters. 100 additional interviews were conducted among independent voters. The survey was conducted online, recruiting respondents from an opt-in online panel vendor. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of our sample matched that of the national registered voter population across a variety of demographic variables. The margin of error for the full sample at the 95 percent level of confidence is +/- 3.1 percentage points. The margin of error for subgroups varies and is higher.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org