Poll: Americans on Project 2025
This Navigator Research report contains polling data on the latest perceptions of Project 2025, including levels of support for Project 2025 and what Americans have been hearing about it.
Project 2025 remains deeply unpopular.
A majority of Americans oppose Project 2025 (52 percent oppose – 13 percent support), including three in four Democrats (net -69; 76 percent oppose – 7 percent support), two in five independents (net -30; 40 percent oppose – 10 percent support), and three in ten Republicans (net -8; 29 percent oppose – 21 percent support). While Republicans who identify with the MAGA movement narrowly support Project 2025 (net +6; 30 percent support – 24 percent support), it is underwater by 25 points among non-MAGA Republicans, of which only one in ten support it (10 percent support – 35 percent support).
- Project 2025 is also widely opposed across racial groups, including at least half of Black Americans (net -43; 56 percent oppose – 13 percent support), white Americans (net -38; 51 percent oppose – 13 percent support), Asian Americans and Pacific Islanders (net -37; 13 percent support – 50 percent oppose), and Hispanic Americans (net -35; 52 percent oppose – 17 percent support) saying they oppose it.
About half of Americans are hearing, seeing, or reading about Project 2025.
Nearly half of Americans have seen, read, or heard something about Project 2025, a share that has plateaued in recent weeks. 45 percent of Americans say they have read, seen, or heard about Project 2025, including more than three in five Democrats (62 percent) and nearly a third of both independents (32 percent) and Republicans (31 percent). The shares who are aware of Project 2025 are consistent with our mid-September survey among both Democrats (61 percent in mid-September) and independents (34 percent), while the share of Republicans aware of Project 2025 is 6 points lower now than last month (from 37 percent then to 31 percent now).
- While awareness of Project 2025 is consistent with last month among consumers of cable news networks like MSNBC (65 percent in mid-September; 63 percent now) and CNN (59 percent in mid-September; 59 percent now), awareness has dropped 7 points among Fox News viewers in general (49 percent in mid-September; 42 percent now), including an 8-point decline among Republicans who report watching at least some Fox News (42 percent in mid-September; 34 percent now).
Americans believe Project 2025 accurately describes what Trump stands for by double-digit margins.
A plurality of Americans believe that Project 2025 accurately describes what Trump stands for (48 percent agree – 20 percent disagree – 32 percent not sure), largely driven by Democrats (73 percent). A similar share says Project 2025 accurately describes what Republicans in Congress stand for (47 percent agree – 19 percent disagree – 34 percent not sure).
- In an open-ended question asking those who have read, seen, or heard at least some about Project 2025, “Trump” and “abortion” have become increasingly cited by respondents over the last two months.
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About The Study
Global Strategy Group conducted a public opinion survey among a sample of 1,000 registered voters from October 3-October 7, 2024. 100 additional interviews were conducted among Hispanic voters. 72 additional interviews were conducted among Asian American and Pacific Islander voters. 99 additional interviews were conducted among African American voters. 100 additional interviews were conducted among independent voters. The survey was conducted online, recruiting respondents from an opt-in online panel vendor. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of our sample matched that of the national registered voter population across a variety of demographic variables. The margin of error for the full sample at the 95 percent level of confidence is +/- 3.1 percentage points. The margin of error for subgroups varies and is higher.
