Our research below provides messaging guidance for progressives to win key policy debates.
Polling report on perceptions of Project 2025 and Elon Musk, including awareness and favorability of both, as well as the most concerning features of each.
Polling report on the latest perceptions of Project 2025, including levels of support for the plan and what Americans have been hearing about it.
Polling data on the latest perceptions of Project 2025, including levels of support and opposition, as well as attitudes toward its proposed policies.
Polling data on the latest perceptions of Project 2025, including what policies Americans believe Republicans are most likely to try and pass.
Polling data on perceptions of former President Trump’s support for Project 2025 and whether the plan reflects the agenda of Republicans in Congress.
Focus groups among Democrats under age 30, including awareness and attitudes on Project 2025 and how it relates to Trump’s governing agenda.
Polling data on Project 2025, including increased opposition and messaging guidance after former President Trump tried to distance himself from it.
Polling data on Project 2025, including what impact messaging has on Americans’ perceptions of the plan’s impact on their personal lives.
Polling data on how Americans view Project 2025, its proposed policies, and how those policies will impact the American people.
Branding and messaging guide on Project 2025, including the most resonant language to describe it and polling data on Americans’ top concerns.
