• Focus Groups

Focus Group Report: Perspectives from pro-choice Women in Ohio, North Carolina, and Michigan on the State of Abortion Rights

Tuesday, May 9, 2023 By Bryan Bennett
Download Full Report
Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.
On April 27, 2023, GBAO conducted three focus groups online with swing women across various demographics – age, education, and race.
Key takeaways
  • Few see much going well in the country today – including the status of abortion rights.
  • Nearly a year out from Dobbs, trust in the Supreme Court has weakened considerably.
  • There is mixed awareness about the parties’ abortion stances.
  • Yet many say the issue of abortion will drive their vote.

Few See Things as Going Well

Abortion Is One of Many Top-of-Mind Issues

Many See the Debate as Over “Control” of Women

The Supreme Court’s Position Is Greatly Weakened

Participants Divided as to Whether The Decision Was Surprising

Many Worry About Decisions Around LGBTQ Rights, Birth Control, and Interracial Marriage

Not All Abortion Rights Supporters Are Following the News Closely

Some Confusion About the Parties’ Abortion Stances

However, the Republican Stance Described as a Ban by Most

Awareness of What Is Happening at the State Level Is Mostly Thin

Mixed Awareness of Early Medication Abortion, Yet It Is Widely Supported

Some Resigned to Going to Another State, Sneaking Around, or Redefining Abortion

For Many, Abortion Will Be a Top Vote Driver, Emblematic of a Candidate’s Values

Most Feel Pessimistic About the Future of Abortion Rights

About The Study

GBAO conducted three online focus groups on April 27, 2023 with swing Democratic, Republican, and Independent women who support abortion in three states – Ohio, North Carolina, and Michigan. Some quotes have been lightly edited for brevity. Qualitative results are not statistically projectable.

Like the info here?

Get it directly in your inbox when new polls are released.

About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org