• Polling

The Affordable Care Act Remains Widely Favorable

Tuesday, October 15, 2024 By Maryann Cousens
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Poll: Affordable Care Act (ACA)

This Navigator Research report contains polling data on the latest perceptions of the Affordable Care Act (ACA) and tax fairness, including the share of Americans who believe Congress should prioritize extending ACA subsidies over the Trump tax cuts, and messaging guidance on health care and tax fairness issues.

Overwhelming majorities support the government lowering health insurance premiums and extending health care subsidies to help Americans pay for health insurance.


88 percent of Americans support lowering health insurance premiums for Americans, including 93 percent of Democrats, 86 percent of Republicans, and 82 percent of independents. Nearly four in five Americans also support “extending health care subsidies to help Americans pay for health insurance” (net +67; 78 percent support – 11 percent oppose). However, when phrased more technically as “extending the APTCs, which are health care subsidies for health insurance costs,” it remains popular, but support drops to just 65 percent. 

  • By a 34-point margin, Americans view the Affordable Care Act favorably (59 percent favorable – 25 percent unfavorable), including Democrats by a 78-point margin (84 percent favorable – 6 percent unfavorable), independents by a 20-point margin (46 percent favorable – 26 percent unfavorable), and even a third of Republicans  express a favorable opinion of the ACA (net -12; 34 percent favorable – 46 percent unfavorable). The ACA has a higher net favorability rating across partisanship than “Obamacare,” with Democrats viewing “Obamacare” favorably by a 75-point margin (85 percent favorably), independents viewing it favorably by a 13-point margin (44 percent favorable – 31 percent unfavorable), and only a quarter of Republicans  viewing it favorably (net -43; 25 percent favorable – 68 percent unfavorable).
Bar graph of polling data from Navigator Research. Title: “Lowering,” “Reducing,” or “Stopping Health Insurance Premiums from Going Up” More Popular Than Technical Language on APTCs

Nearly three in five Americans would prefer Congress prioritize extending health care subsidies through the ACA over extending the 2017 Trump tax law.


Trump and Republicans’ 2017 tax law is 26 points underwater with Americans (30 percent support – 56 percent oppose), garnering opposition from four in five Democrats (net -68; 12 percent support – 80 percent oppose), half of independents (net -20; 27 percent support – 47 percent oppose), and one in three Republicans (net +18; 50 percent support – 32 percent oppose). As both the subsidies through the ACA and the Trump tax law are set to expire in 2025, three in five Americans say they would rather Congress prioritize extending ACA subsidies in order to make health care more affordable than to extend the Trump tax law (58 percent prefer extending ACA subsidies – 24 percent support extending the Trump tax law).

  • Among those most likely to believe Congress should focus on extending ACA subsidies rather than extending the Trump tax law are Black Americans (69 percent support extending ACA subsidies – 13 percent support extending the Trump tax law), women (61 percent support extending ACA subsidies – 17 support extending the Trump tax law), and Americans between under the age of 35 (61 percent support extending ACA subsidies – 24 percent support extending the Trump tax law).
  • While both are overwhelmingly popular, the phrasing “allowing Medicare to negotiate for lower prescription drug costs” (net +85; 89 percent support – 4 percent oppose) garners slightly more support than “the government negotiating for lower prescription drug costs,” (net +81; 88 percent support – 7 percent oppose), a shift mainly driven by independents (net +82 support Medicare negotiating; net +59 support government negotiating).
Bar graph of polling data from Navigator Research. Title: Nearly Three in Five Would Prefer Congress Extend ACA Subsidies Over Extending the 2017 Trump Tax Law
Bar graph of polling data from Navigator Research. Title: Medicare Negotiating for Lower Prescription Drug Costs Is Popular, No Matter the Language

Tax cuts for working people and making the rich and big corporations pay their fair share are overwhelmingly popular.


Nearly nine in ten Americans support tax cuts for working people (89 percent), while four in five support making the rich and big corporations pay their fair share in taxes (81 percent). By contrast, more than three in five Americans oppose cutting taxes for the rich and big corporations (63 percent oppose), including 76 percent of Democrats, 65 percent of independents, and 57 percent of Republicans. 

  • Not raising taxes on those earning less than $400,000” earns higher levels of support (net +62; 77 percent support – 15 percent oppose) than when phrased as keeping tax rates the same as they currently are for those earning less than $400,000” (net +26; 54 percent support – 28 percent oppose).
  • “Making the rich and big corporations pay their fair share in taxes” earns slightly higher support net +68; 81 percent support – 13 percent oppose) than when phrased as “closing tax loopholes for the rich and big corporations” (net +62; 76 percent support – 14 percent oppose).
  • “Tax breaks for the rich and big corporations” garners more opposition (net -42; 25 percent support – 67 percent oppose) than when phrased as “tax cuts for the rich and big corporations” (net -34; 29 percent support – 63 percent oppose).
Bar graph of polling data from Navigator Research. Title: “Not Raising Taxes” Better Than “Keeping Tax Rates the Same” for Those Earning Less Than $400,000 a Year
Bar graph of polling data from Navigator Research. Title: Language Around the Rich Paying Their “Fair Share” in Taxes Drives Up Support for Raising Taxes on the Wealthy
Bar graph of polling data from Navigator Research. Title: “Tax Breaks” for the Rich More Opposed Than “Tax Cuts”

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About The Study

Global Strategy Group conducted a public opinion survey among a sample of 1,000 registered voters from October 3-October 7, 2024. 100 additional interviews were conducted among Hispanic voters. 72 additional interviews were conducted among Asian American and Pacific Islander voters. 99 additional interviews were conducted among African American voters. 100 additional interviews were conducted among independent voters. The survey was conducted online, recruiting respondents from an opt-in online panel vendor. Respondents were verified against a voter file and special care was taken to ensure the demographic composition of our sample matched that of the national registered voter population across a variety of demographic variables. The margin of error for the full sample at the 95 percent level of confidence is +/- 3.1 percentage points. The margin of error for subgroups varies and is higher.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org