• Polling

Communicating About Raising Corporate Taxes

Thursday, May 20, 2021 By Bryan Bennett
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Welcome to NAVIGATOR – a project designed to better understand the American public’s views on issues of the day and help advocates, elected officials, and other interested parties understand the language, imagery, and messaging needed to make and win key policy arguments.

Key takeaways from the survey

  • Biden and the Democratic Party are more trusted than the Republican Party to handle improving America’s infrastructure.
  • Across party lines, Americans find arguments about programs that would benefit from increased tax revenue and wealth inequality most convincing as reasons to increase the corporate tax rate from 21% to 28%.
  • Democrats, independents, and Republicans earning less than $50,000 annually find messaging about corporations paying no taxes more convincing than Republicans earning more.

 

Americans Want More Focus on Jobs & The Economy – Key Components of Infrastructure Legislation

Among independents, 46% say jobs and the economy should be a priority and 16% say the same of infrastructure.

Biden and the Democratic Party Are More Trusted to Improve America’s Infrastructure Than the Republican Party

Independents trust Biden and the Democratic Party more to handle improving infrastructure by 20 points, up 13 points since April 26th (from net +7 to net +20).

Majorities Find Investing in Infrastructure and Inequality Most Convincing on Raising Corporate Tax Rate

Nearly half of Americans (47%) say they find a statement focusing on wealth inequality “very convincing.”

Focusing on Wealth Inequality Is Particularly Convincing to Lower-Earning Democrats and Republicans

Democrats, independents, and Republicans earning less than $50,000 annually find messaging about corporations paying no taxes more convincing than Republicans earning more.

Majority Say Their Community Benefits from Biden, But Americans More Split on Personal Impact

Three in five – including a majority of independents – say their community is benefiting from Biden’s actions as much as any other community.

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About Navigator

In a world where the news cycle is the length of a tweet, our leaders often lack the real-time public-sentiment analysis to shape the best approaches to talking about the issues that matter the most. Navigator is designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research and reliable guidance to inform allies, elected leaders, and the press. Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including: Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

For press inquiries contact: press@navigatorresearch.org