It turns out soccer might be the most bipartisan thing in America right now! As the United States co-hosts the 2026 FIFA World Cup, nearly half (44%) of Americans have watched a game: 44% of Democrats, 45% of Republicans, and 39% of independents are watching. Another 12% plan to tune in as the tournament continues. Even non-soccer fans are hearing about the World Cup, with about seven-in-10 (69%) saying they’ve heard at least “some” about the international tournament.  

• 66% of men under the age of 55 have watched at least a few World Cup games compared to 42% of women under 55. 

• Six-in-10 Asian Americans (60%), 57% of Hispanic Americans, half (51%) of Black Americans, and four-in-10 white Americans (39%) have watched at least a few games.

Video clips of the games are breaking through on social media, with 61% having seen at least a few posts. But even more widespread than replays of game-winning goals, the World Cup’s viral moments include things like watching international fans try American fast food and visit famous restaurant chains. Two-thirds (67%) are seeing posts about international fans trying American foods and being immersed in the country’s culture. 

• 81% of respondents ages 18 to 34 have seen video clips about fans trying food and experiencing American culture. And 32% within this age bracket have seen “a lot” of the clips. 

• 69% of respondents ages 35 to 54 have seen culture-focused fan videos, with 26% seeing “a lot” of the clips. 

Approval of the U.S. co-hosting the tournament is very high: 65% of Americans think the U.S. hosting World Cup games is good for the country. Only 3% see it as a bad thing, 20% see it as an equal mix of good and bad, and 11% report they don’t know enough to say.