Our Research

Our research below provides messaging guidance for progressives to win key policy debates.

  • Areas

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Navigating Distractions

Friday, July 17, 2020

A majority of Americans think Trump is distracted and not focusing on the most important issues while also losing the culture debate; three out of five Americans say the President should stop holding large rallies.

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Americans’ Pandemic Anxieties Worsen as Cases Surge

Thursday, July 16, 2020

As new cases surge, three in five Americans disapprove of Trump’s handling of the pandemic, a growing majority says the worst is yet to come, and most believe states should implement more aggressive social distancing measures.

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Vast Majority Wants Caution on Reopening Schools

Wednesday, July 15, 2020

As ratings of Trump’s overall job performance and response to the coronavirus pandemic continue to deteriorate, Americans oppose reopening schools at the end of summer and believe Trump should stay out of reopening decisions, leaving them to state and local governments.

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A Second Surge Increases Concerns About Reopening

Wednesday, July 1, 2020

Disapproval of Trump’s handling of the pandemic reaches a new high as a growing number do not see a “return to normal” in the near future; majorities say states that are reopening should reverse course if new cases surge.

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Support for Protests Continues as Republican Tax Law Loses Favor

Friday, June 26, 2020

A Majority of Americans continue to support the protests following the death of George Floyd and a growing
number feel “engaged and interested in taking action”. An overwhelming majority say that taxing the wealthiest Americans and corporations would help with the economic recovery in the wake of the pandemic.

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Democrats Have Advantages on Health and Pandemic

Wednesday, June 24, 2020

The public maintains a negative outlook on various aspects of Trump’s job performance as more Americans than ever say the country is “off on the wrong track.” Support for more aggressive social distancing measures is growing and amny believe their state is reopening too quickly amidst a rise in coronavirus cases.

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How to Talk About the Justice in Policing Act

Friday, June 19, 2020

Americans want to see big changes in the way the police operate and there is broad support for a variety of policing reforms and the “Justice in Policing Act” in the House; Trump earns significantly lower favorability ratings than his predecessors as more see him as “self-absorbed.”

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Supporting A Movement

Thursday, June 18, 2020

Americans continue to support the ongoing protests, increasingly view the Black Lives Matter movement favorably, support NFL players kneeling in protest, and approve of the removal of Confederate symbols from public view.

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An Update on Trump’s Coronavirus Handling

Wednesday, June 17, 2020

Trump’s overall job approval has hit a new low in our tracking as Americans continue to hear negative things about his handling of recent protests and the coronavirus pandemic; a majority say he is moving to reopen the country too aggressively.

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Americans Worry About a Country in Crisis

Friday, June 12, 2020

As the public views reopening cautiously, a majority believe the country is in crisis, both in terms of the pandemic and the protests following George Floyd’s death; Democrats report concerns about police violence while Republicans are worried about rioting and looting.

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How to Disarm Conservative “Law & Order” Rhetoric

Thursday, June 11, 2020

Americans believe race relations have worsened under Trump and lack confidence in him to handle issues related to policing and race. As the protests continue, Americans have some concern that the national conversation has become too focused on the protests instead of the murders and systemic racism that have led up to them.

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