Boomers Watch, Gen Z Scrolls: A Generational News Divide Consumption and Awareness

October 29, 2026
Julie Alderman Boudreau

Today’s report contains data collected by Navigator throughout 2026 on the news stories that Americans followed and didn’t through 2026.

Big Takeaways:

Most baby boomers are active news consumers, while Gen Z is split evenly between active and passive news consumers. Gen Z is more likely to get their news online than baby boomers, who are more likely to get news from television.

While Gen Z and baby boomers consume a lot of the same news, baby boomers are hearing about the war in Iran and Gen Z is more plugged in on the Epstein files. However, Gen Z is much more down on Trump’s handling of the files and foreign policy than baby boomers.

Over the summer, Gen Z was more engaged in the World Cup while baby boomers were hearing more about the New York Knicks winning the NBA championship.

Throughout the year, Navigator dove into some of the biggest generational divides. Navigator took a look at how news awareness differed for Gen Z (those born between 1998 and 2008) and baby boomers (those born between 1946 and 1964) to suss out how different, if at all, these different generations see the news.

How Gen Z and Boomers Get Their News

Gen Z and baby boomers get their news differently. Gen Z is evenly split between active and passive news consumers, while two-thirds of baby boomers (66%) are active news consumers.

This is a Chart from Navigator Research titled: Baby Boomers are more active news consumers than Gen Z

When it comes to where Gen Z and baby boomers get their news, more than half of baby boomers (51%) get their news from local television compared to just 22% of Gen Z. However, Gen Z is more likely to get their news from social media (51%) and content creators (32%) than baby boomers (26% and 7%, respectively).

This is a chart from Navigator Research titled: Gen Z is more likely to get their news from social media while Baby Boomers prefer TV news

Iran Was the Top Trump Story of the Year for Gen Z and Baby Boomers

Throughout the year, Navigator asked Americans to describe the news they’ve heard about Trump. The top answer over the past year for both Gen Z and baby boomers was Iran.

This is a chart from Navigator Research titled: Across Trump's second term, Gen Z heard negatives on Musk, food stamps/SNAP, the Epstein files, ICE, and the war with Iran
This is a chart from Navigator Research titled: Key Stories in Trump’s Second Term Among Baby Boomers: Tariffs, Musk, SNAP, Venezuela, Reflecting Pool, Iran

While majorities across both generations reported hearing about the Iran war, across multiple surveys, baby boomers were at least 10-points more likely to have heard “a lot” or “some” about the conflict than Gen Z Americans.

This is a chart from Navigator Research titled: Baby Boomers heard more about the war in Iran than Gen Z

There is an even bigger divide in net approval of President Trump’s foreign policy between generations. Trump’s handling of foreign policy has a net approval of -36 among Gen Z and -13 among baby boomers.

This is a chart from Navigator Research titled: Despite lower awareness of the war with Iran, Gen Z is more likely to disapprove of Trump on foreign policy than Baby Boomers

Gen Z is More Plugged In on The Epstein Files, And More Likely to Disapprove of Trump’s Handling of the Files

Another standout story of 2026 was the Epstein files. Nearly identical portions of Gen Z and baby boomers reported hearing about the Epstein files back in February. However, there was a nine-point gap between Gen Z Americans and baby boomers who said they were hearing “a lot” about the files (46% – 37%).

This is a chart from Navigator Research titled: Gen Z was more likely to have heard a lot about the Epstein files

The gap in net approval of Trump’s handling of the Epstein files is even wider across generations, sitting at -52 among Gen Z and -26 among baby boomers.

This is a chart from Navigator Research titled: Gen Z more likely to disapprove of Trump's handling of the Epstein files than Baby Boomers

Gen Z Heard More About the World Cup while Baby Boomers Heard More About the Knicks

This summer, Gen Z was slightly more engaged in the World Cup than baby boomers.

This is a chart from Navigator Research titled: Gen Z heard more about the World cup than Baby Boomers

However, Baby Boomers heard more about the Knicks’ NBA Championship.

This is a chart from Navigator Research titled: Baby Boomers heard more about the Knicks’ win.

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