Our Research

Our research below provides messaging guidance for progressives to win key policy debates.

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How to Talk About Economic Recovery

Thursday, July 23, 2020

Americans think the economy is getting worse and support extending the extended unemployment benefits through at least the end of the year; most disapprove of Trump’s handling of the economic response to the pandemic

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Revisiting the Mask Debate

Wednesday, July 22, 2020

Three in four now say the country is on the wrong track and increasingly identify as pro-mask; Americans think Trump should have been wearing a mask a long time ago and trusts Dr. Fauci over the president.

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Navigating Distractions

Friday, July 17, 2020

A majority of Americans think Trump is distracted and not focusing on the most important issues while also losing the culture debate; three out of five Americans say the President should stop holding large rallies.

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Americans’ Pandemic Anxieties Worsen as Cases Surge

Thursday, July 16, 2020

As new cases surge, three in five Americans disapprove of Trump’s handling of the pandemic, a growing majority says the worst is yet to come, and most believe states should implement more aggressive social distancing measures.

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Vast Majority Wants Caution on Reopening Schools

Wednesday, July 15, 2020

As ratings of Trump’s overall job performance and response to the coronavirus pandemic continue to deteriorate, Americans oppose reopening schools at the end of summer and believe Trump should stay out of reopening decisions, leaving them to state and local governments.

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A Second Surge Increases Concerns About Reopening

Wednesday, July 1, 2020

Disapproval of Trump’s handling of the pandemic reaches a new high as a growing number do not see a “return to normal” in the near future; majorities say states that are reopening should reverse course if new cases surge.

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Support for Protests Continues as Republican Tax Law Loses Favor

Friday, June 26, 2020

A Majority of Americans continue to support the protests following the death of George Floyd and a growing
number feel “engaged and interested in taking action”. An overwhelming majority say that taxing the wealthiest Americans and corporations would help with the economic recovery in the wake of the pandemic.

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Democrats Have Advantages on Health and Pandemic

Wednesday, June 24, 2020

The public maintains a negative outlook on various aspects of Trump’s job performance as more Americans than ever say the country is “off on the wrong track.” Support for more aggressive social distancing measures is growing and amny believe their state is reopening too quickly amidst a rise in coronavirus cases.

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How to Talk About the Justice in Policing Act

Friday, June 19, 2020

Americans want to see big changes in the way the police operate and there is broad support for a variety of policing reforms and the “Justice in Policing Act” in the House; Trump earns significantly lower favorability ratings than his predecessors as more see him as “self-absorbed.”

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