Do’s and Don’ts of Communicating about Medicaid Cuts

June 30, 2025
Rachael Russell, Ian Smith, Maryann Cousens & Camille Keene

Polling report on the latest messaging guidance regarding the Republican budget.

Do’s and Don’ts of Communicating about Medicaid Cuts

Congressional Republicans and President Trump approved a budget with new tax breaks and handouts for the wealthy and large corporations, funded by cutting things people depend on, especially Medicaid. The three key things to communicate are:

  1. This is the largest cut to Medicaid in history.
  2. This plan means 13.7 million people lose their health care.
  3. Cutting Medicaid means taking away health care from seniors in nursing homes, kids, and low-income families.

Read More

February 20, 2026

Message Guidance on Tariff SCOTUS Ruling

Polling report covering the latest perceptions of tariffs, including the share of Americans who support Trump’s tariff plan and how tariffs are seen as impacting costs.

Navigator Research
February 9, 2026

Do’s and Don’ts about Discussing ICE and Immigration

Do’s and Don’ts about Discussing ICE and Immigration

Navigator Research
February 5, 2026

All eyes are on ICE

This Navigator Research report covers Trump’s handling of immigration and mass deportations as well as messaging guidance on ICE.

Maryann Cousens
October 31, 2025

State of the Shutdown: Families are Paying the Price for GOP Chaos

Messaging guidance around the government shutdown.

Navigator Research
Download
Memo
Share