Who Americans Think is Influencing Politics – and Trump – Too Much

Billionaire CEOs, Wealthy Donors, and Large Corporations Seen as Having too Much Influence Over American Politics and President Trump

When given a list of people and groups with influence over American politics, Americans were most concerned about the influence of billionaire CEOs, wealthy donors, and large corporations. Republicans are less likely than Democrats and independents to say that these groups or people have too much influence, however Republicans are more likely than Democrats and independents to say activists and lobbyists have too much influence.

  • Older and wealthier people are more likely to say people on the extremes of the political spectrum have too much influence. Americans 55 years old and up are 10 points more likely than those under 55 to say extremes of the political spectrum have too much influence over American politics (55 and up – 33% too much influence, under 55 – 23% too much influence). Likewise, those earning more than $100,000 are 10 points more likely than those who earn less to say extremes of the political spectrum have too much influence ($100,000 and up – 36% too much influence, less than $100,000 – 26% too much influence).
  • Younger people are more likely to think that celebrities and social media creators have too much influence. Members of GenZ are eight points more likely than Boomers to say celebrities have too much influence over politics (GenZ – 19% too much influence, Boomers – 11% too much influence). Similarly, GenZ is more than three times as likely as Boomers to say social media influencers have too much influence (GenZ – 27% too much influence, Boomers – 8% too much influence).

Americans also say that billionaire CEOs, wealthy donors, and large corporations have too much influence over President Trump, personally (48% top three too much influence, 41%, and 31%, respectively). Republicans are at least 20 points less likely than Democrats to say any of these groups have too much influence over Trump. Republicans are also less likely to think that foreign governments have too much influence over Trump.

  • Older Americans think wealthy CEOs and donors have too much influence over Trump. Americans 55 years old and up are more likely than those under 55 to say that billionaire CEOs, and wealthy donors have more influence over Trump (billionaire CEOs: 55 and up – 53% too much influence, under 55: 44% too much influence; wealthy donors: 55 and up – 49% too much influence, under 55 – 34% too much influence).
  • Republicans who watch Fox are more likely than other Republicans to say celebrities have too much influence over Trump. By nine points, Republicans who watch Fox News are more likely than Republicans who do not watch the network to say celebrities have too much influence over Trump (14% and 5%, respectively).

Oil and Gas Seen as Having Too Much Influence on American Politics and Trump

The top three industries Americans think have too much influence on American politics are: oil and gas companies (40%), drug and health companies (35%), and tech and artificial intelligence companies (34%).

  • Younger Americans say religious institutions have too much influence. Americans under the age of 55 are nearly twice as likely as those 55 and up to say religious institutions have too much influence in American politics (55 and up – 11% too much influence, under 55 – 20% too much influence).
  • Non-MAGA Republicans are more likely than their MAGA counterparts to say that oil and gas has too much influence. Non-MAGA Republicans are 11 points more likely than MAGA Republicans to say the oil and gas industry has too much influence (non-MAGA Republicans – 37% too much influence, MAGA Republicans – 26% too much influence).
  • Fox-watching Republicans are more likely than other Republicans to name higher education as having too much influence. Republicans who watch Fox News are 10 points more likely than Republicans who don’t watch the network to say higher education has too much influence over American politics (Republicans who watch Fox – 22% too much influence, Republicans who don’t watch Fox – 12% too much influence).

When it comes to the industries people see as having the most influence over Trump, Americans named oil and gas companies (35% too much influence), Wall Street (32% too much influence), and defense and the military (24% too much influence).

What Moms Want: Affordable Healthcare and a Better Economy

Mothers are Pessimistic on the Economy and Personal Financial Situations

Mothers in the U.S. are far more anxious about the economy and personal finances than fathers: 76% of mothers rate the economy negatively, compared to 55% of fathers who rate the economy negatively. 64% of mothers feel uneasy about their personal finances, compared to just 41% of fathers who report feeling uneasy.  

Additionally, mothers are more likely to say their costs are rising, with 80% saying their costs generally are rising (compared to 74% of fathers), 87% saying the cost of groceries is increasing (compared to 81% of fathers), and 80% saying the cost of utilities is increasing (compared to 69% of fathers). In Navigator’s November focus groups on affordability, one woman with dependents from Maine said: “The electric bill… In Maine, it’s horrific. And I’ll be honest, I haven’t been able to pay, with the cut in my pay right now, I haven’t been able to put really anything on my electric bill.” 

Mothers Want the Government to Focus on Costs and Healthcare

Mothers say they want the president and Congress to focus on the same things as everyone else: inflation and the cost of living (63%), jobs and the economy (42%), and healthcare (41%). Mothers don’t see Trump and Republicans in Congress as sharing their priorities, with a majority seeing them as focused on immigration and foreign conflicts instead (64% and 57%, respectively). Only 18% of mothers believe Trump and Republicans are prioritizing inflation and the cost of living and even fewer believe they’re prioritizing healthcare (11%).

Chart from Navigator Research titled: Trump and Republicans' Priorities Are Out of Step With American Mothers

Mothers Are Significantly Less Confident in Ability to Access Healthcare

One-in-three mothers are not confident in their ability to access healthcare (34%), compared to only 12% of fathers. Unsurprisingly, when it comes to rating both the quality and availability of healthcare, mothers are also more negative. Mothers are 15 points more likely to rate the quality of healthcare as “not so good” or “poor” than fathers (45% of mothers – 30% fathers). Similarly, by 33 points mothers rate the availability and affordability of healthcare as “not so good” or “poor” (31% excellent/good – 64% not so good/poor). Fathers rate the availability and affordability of healthcare negatively – but by a 5 point margin (47% excellent/good – 52% not so good/poor).

  • From focus groups: “I’m a single mom, so for me, if my daughter needs to go, that’s who’s going. She’s going before me. So yeah, I’m going less and reserving the appointments for her if I have to.” – GA woman, ACA marketplace
Chart from Navigator Research titled: Mothers Are Significantly Less Confident in Ability to Access Healthcare

Plurality Say MAHA Movement Has Had Mixed Impacts

While mothers grow increasingly uneasy with the healthcare system, many turn to alternative healthcare routes – as seen in Navigator’s MAHA focus groups from September, with one mother from Florida saying: “I use a lot of Instagram and TikTok outside of Google. … the people that I follow on Instagram and TikTok are holistic doctors and stuff like that, because I’m also into the trying to heal things naturally, staying away from medication. I don’t even take Tylenol, really.

MAHA remains largely undefined for mothers (and Americans as a whole), but a plurality of mothers say the impacts of the MAHA movement have been mixed (27% positive – 29% mixed – 25% negative). Though when asked what comes to mind when thinking of “MAHA,” mothers most frequently cite healthier food/nutrition (26%) and healthcare pricing/access (17%). 

When it comes to who they trust to handle health and wellness, 40% of mothers trust the Democratic Party more and 26% trust Trump and Republicans more – still 37% say they trust neither party or don’t know who to trust.

Chart from Navigator Research titled: Mothers Largely Don't Know Who to Trust on Health and Wellness

Insurance and Pharmaceutical Companies Blamed for Rising Healthcare Costs

Healthcare is a Top Priority for Americans

Healthcare is among Americans’ top concerns, as 39% say they want the government to prioritize it, yet only 14% think President Trump and Republicans in Congress are focused on it. Jobs and the economy (44%) and inflation and the cost of living (59%) are other top priorities, but Americans don’t see Trump and Republicans focused on those either. Democrats’ priorities are seen as more aligned, as with healthcare on top of the list, much like Americans’ own (32%).

  • Americans continue to trust the Democratic Party more to handle healthcare and a range of healthcare-related issues, though nearly one-in-four say they trust neither party to handle healthcare, disease prevention, health and wellness, and keeping Americans healthy.
Chart from Navigator Research titled: Democrats Remain More Trusted on Health Issues, from Public
Health to Healthcare to Health and Wellness

Americans are Frustrated by Costs and Blame the Insurance and Pharmaceutical Industries for Their Issues

The top two concerns about the healthcare system are high costs of doctor’s visits and prescription drugs as well as premiums and deductibles (43% and 40% concerned, respectively). Other top concerns include insurance denying rightful claims (27% concerned) and surprise medical bills (26% concerned).

Only 5% are concerned they don’t have enough time to go to the doctor, while 15% are concerned about finding a doctor and understanding their insurance coverage.

Chart from Navigator Research titled: Greatest Healthcare Concerns Revolve Around Costs

When asked who they blame for issues with the healthcare system, a majority said health insurance companies (61% blame) and pharmaceutical companies (52% blame). 47% blame federal lawmakers while just a third blame state and local governments (33%).

  • Younger Americans are less likely than older Americans to blame federal lawmakers and more likely to blame state and local governments for health care issues. Only 38% of GenZ blames federal lawmakers compared to 57% of Boomers; 46% of GenZ blames state and local governments compared to just 22% of Boomers.
  • MAGA Republicans place more blame on hospitals and health systems than on federal lawmakers (hospitals and health systems – 37%; federal lawmakers – 34%).
Chart from Navigator Research titled: Insurance Companies, Pharmaceutical Companies, Federal
Lawmakers Most to Blame for Healthcare Problems

One-in-Three Are Not Confident in Their Ability to Access Healthcare

30% of Americans are not confident in their ability to access quality and affordable healthcare for the foreseeable future – up from 23% in 2020. Similarly, a majority rate the availability and affordability of healthcare in the US as either “not so good” or “poor” (59%), including 71% of Democrats, 62% of independents, and 46% of Republicans. Americans rate the quality of healthcare slightly better, with 54% rating it positively and 44% negatively.

  • 45% of independents say they are not confident in their ability to access quality and affordable healthcare for the foreseeable future.
  • Younger women rate the quality of healthcare in the country the most negatively, with 58% of women under the age of 55 saying the quality is either “poor” or “not so good.”
Chart from Navigator Research titled: Views of the Quality of Healthcare Is More Mixed, While Views of Access:Affordability Are Deeply Negative

Perceptions of MAHA Are Split

Americans’ views are split on MAHA (39% favorable – 40% unfavorable). While views are split, perceptions of MAHA have gotten worse since August when the movement was viewed favorably by nine points (43% favorable – 34% unfavorable). Americans are also split on what comes to mind when they think of MAHA. In an open-ended response, one-in-four say MAHA makes them think of food and nutrition, followed by RFK Jr. (16%), and healthcare pricing/access (15%).

  • In an open-ended response, Americans who are favorable to the MAHA movement, but do not identify as “strong” Republicans (roughly 20% of the overall population), think most of food and nutrition (39%), healthcare access (18%), and artificial ingredients (10%).
Chart from Navigator Research titled: Americans See MAHA as Defined By Nutrition, RFK Jr., Healthcare Pricing and Access

Focus Group Report Pt 2: Healthcare Providers Diagnose the American Healthcare System

Healthcare Costs Are Negatively Impacting Patients

Providers see costs as one of the biggest barriers to care their patients face, sharing stories of how rising costs have forced people to ration their medication or delay seeking treatment only to put themselves in the hospital as a result. 

  • “People take their medicine every other day, stagger it, maybe stretch it out. I’ve seen that. I’ve seen just avoiding healthcare altogether, just not making appointments, not following through, not following up.” – WI woman, nurse practitioner
  • “I had one patient that she was saying that her health insurance was so high she couldn’t go to the doctor. So she started researching stuff on her phone to try to find out what to take. And when she did that, she ended up putting herself in the hospital.” – GA woman, nursing assistant
Slide from Navigator Research titled: The Rising Cost of Healthcare Is Negatively Impacting Patients

Providers Are Noticing Negative Impacts of the Republican Tax Law

Americans are already feeling the impacts of the Republican budget cuts which skyrocketed the cost of healthcare for millions, and providers are taking notice. 

  • “In Congress, the insurance was like, okay, we’re going to up premiums, we’re going to start cutting funding for resources and Medicaid. You started to notice that in November, December, and it really started making people realize in around January that people are getting impacted.” – MI man, physician assistant
  • “I have a gentleman that just lost his Medicaid and no longer has the ability to pay his caregivers. So he’s going to be spending a lot more time in the hospital until they can find a solution for him.” – PA woman, occupational therapist
Slide from Navigator Research titled: Providers Have Noticed Recent Changes To Healthcare Access And Attribute These Changes To Washington

Providers Feel the Healthcare System is “Terminally Ill” 

Healthcare providers had bleak diagnoses for the state of American healthcare, with many noting that a major overhaul is needed in order to fix the system. 

  • “[The system has] to be amputated and cut their limbs off to start….That’s disturbing, but yeah, it needs reform. It needs total reform and we need billionaires to not be billionaires.” – WI woman, nurse practitioner
  • “Bipolar…We need to stop sending billions and billions of dollars to other countries to fund wars rather than supplying our citizens here in the United States with proper healthcare.” – MI woman, patient care tech
Slide from Navigator Research titled: Diagnosis of the American Healthcare System Is Bleak

Healthcare Providers Overwhelmingly Blame Corporate Greed for the Dismal State of the American Healthcare System

Insurance companies are seen as the major villain of the healthcare system and providers want their elected leaders to do something about it. 

  • “Hospitals are managed by business people and all they see is numbers and the insurance reimbursement. And so they make the providers–I have a timeline. There’s a timer on how quickly I can see somebody, do the labs and then discharge them. I think that that’s one of the biggest problems why a lot of patients feel like they’re not listening. It’s because the providers are getting rushed.” – MI man, physician assistant
  • “There’s just a bunch of greed and corruption that’s tied up in these companies, and these companies are only worried about making record-breaking profits.” –NC man, registered nurse
Slide from Navigator Research titled: Providers See Insurance Companies As A Clear Villain And Want To See Something Done About It In Washington

Democrats Have An Advantage On Fighting For Affordable Healthcare

Healthcare providers were troubled by President Trump’s recent comments calling Medicare and Medicaid “scams,” and many saw Democrats as more likely to fight for lower healthcare costs.  

  • “I feel like with Democrats since they’re, I guess, more towards socialism, they want universal healthcare. They want good healthcare outcomes for everybody.” – NC man, registered nurse
  • “For somebody who’s never ever had to worry about money at all probably his whole life, healthcare could seem little to him. But to somebody who’s reliant on their insurance to pick up the medication, I can assure you it’s not little or scammy to them.” – PA woman, recovery specialist
Slide from Navigator Research titled: Democrats More Likely To Be Seen As Fighting For Affordable Healthcare And Providers Are Upset At Trump's Recent Comments Calling Medicare And Medicaid "Scams"

Effective Communication On Healthcare Must Meet People Where They Are

Communicators should remember healthcare is deeply personal, and for many the impact of costly healthcare or complicated rules can be severe. Leaders must acknowledge many Americans’ deep frustrations with the system and speak to these very real everyday issues people are facing. Americans want elected leaders to fight for accessible and affordable healthcare; they don’t know specific details of healthcare plans or policies, and don’t want a fight over semantics.

  • “I feel like healthcare should be made affordable for people regardless of their income…The government should offer more subsidies for prescription medications, because I’ve heard people say that insulin, which is crucial for diabetics, it can cost $800 a month.” – NC man, registered nurse
  • [Referring to terms like Affordable Care Act, Medicare, Medicaid, universal healthcare, Medicare for All, single-payer, public option] “[Those terms are] just terminology.” – PA woman, paramedic
Slide from Navigator Research titled: Providers Want A More Affordable Healthcare System But Even They Had Trouble Identifying The Terminology

Part 1 of this report covered the first two groups: those insured through the ACA marketplace and those who are uninsured. Part 2 here summarizes the findings from our patient-facing healthcare provider group.

Focus Group Report Pt 1: Patients’ Views on the Broken Healthcare System

Healthcare Costs Are Major Stressor

Participants cited healthcare costs as a major financial stressor in their lives, with many saying costs have increased to such an extent they have to choose between healthcare and other necessities.

  • “I went shopping for healthcare and decided I can either have healthcare or I can eat and pay rent.” – NC woman, uninsured
  • “I’m a contractor, so I have to get my own insurance off the marketplace. And it quadrupled this year…They used to give you breaks, and now it’s four times as much.” – MI woman, ACA marketplace

Many Attribute Increase in Costs to Republican Budget Bill

Without priming, some participants organically brought up the Republican tax law, also known as the One Big Beautiful Bill Act, as a culprit for their most recent rise in healthcare costs.

  • “They got rid of the subsidies, so your premiums alone skyrocketed. And then just even an office visit now, I think mine is, I don’t know, 50, 60 bucks, and before it was 20. So I think that’s what you can attribute it to.” – MI woman, ACA marketplace
  • “I think what has happened in Washington in the last year has not made them go down. I think it has made the plans generally go up and the coverage less robust, generally speaking.” – NV man, ACA marketplace

Most Say they Avoid Going to the Doctor 

Avoiding doctor visits is a primary strategy for saving on healthcare costs, with many saying something catastrophic would have to occur for them to seek medical care.

  • “I’m a single mom, so for me, if my daughter needs to go, that’s who’s going. She’s going before me. So yeah, I’m going less and reserving the appointments for her if I have to.” – GA woman, ACA subsidies
  • “I don’t have the funds to be like, ‘I’m going to go to the urgent care for a cough.’ So then you weigh the, is this serious? Is this not? And so far, I’ve just not gone.” – NC woman, uninsured

Participants Cite Range of Strategies for Avoiding Health Care System Altogether 

From AI to holistic remedies to spending hours on research, participants have found ways to cope with their lack of access to affordable healthcare options.

  • “I talk to ChatGPT about anything. I’ve sent it pictures of my freckles, I’ve asked it if this fever and this symptom…AI will tell me if I should see a doctor or not. That or call my mom, and she’ll be like, ‘Oh, Google this or go to WebMD.'” – NC woman, uninsured
  • “I have been trying to figure out Medigap, all the different plans for that. There’s all of these different letters, A, B, C, D, E, F, G. It goes up to N, I believe. Probably in the last week, I have dedicated probably at least 30 hours reading about this…It’s almost like it’s made to be confusing.” – PA woman, ACA marketplace

Insurance Companies Seen as Obvious Villain

Though the Republican tax law is seen as responsible for recent hikes in healthcare costs, insurance companies are seen as the real villains of a broken healthcare system.

  • “I’ve had coverage and times when I’ve not had coverage. And for me to go in there and for instance, have to have something that is $1,000 if I have coverage, but when I don’t have coverage, it’s $250, it’s 75% less. How is that possible? It just goes to show how much we’re being robbed through healthcare, through healthcare companies.” – AZ man, uninsured
  • “We’ve got a lot of insurance companies that are calling the shots versus the doctors calling the shots, and the insurance companies and the middlemen are siphoning all the money out of the system, and it’s a bad system.” – NC man, ACA marketplace

Neither Party Seen as Fighting to Fix Healthcare

Participants expressed feeling like nobody in Washington is fighting for them – no matter the political party. Many felt hopeless that either party could solve the deep-rooted issues within the U.S. healthcare system because many politicians are perceived as beholden to corporate or donor interests instead of helping everyday people.

  • “I just feel like it’s no matter who’s running it, even if the Democrats tried to solve it or fix it or come back and make a change, I don’t feel like there’s enough momentum to undo what’s already been done, I guess.” – NC woman, uninsured
  • “I think that they share the same vision, be them right or left, Democrat, Republican. If they’re a politician in this country as part of the government, their only goal is to line their pockets and steal from the people as much money as possible and facilitate large corporations to be able to do whatever they want to us.” – AZ man, uninsured
Slide from Navigator Research titled: Yet Many Just See "Both Parties" As To Blame For The Current State Of Care, Or Admit They Are Unsure

Democrats Seen as More Likely to Fix the Healthcare System

Participants associated affordable and universal healthcare plans with Democrats, saying it’s more aligned with their platform. Skepticism remained on Democrats’ ability to execute healthcare plans.

  • “I think the Democrats would be more about changing it. Some of those things you talked about, like perhaps the Medicare for All or universal coverage, I think they would do that more because they’re more about support for people and healthcare, and they’re the ones who came up with the Affordable Care Act.” – NV man, ACA marketplace
  • “Democrats are more universal. They all say for all.They all say for all. But no matter who’s in office, it always seems to be the same, right?” – AZ woman, uninsured
Slide from Navigator Research titled: Democrats More Likely To Be Seen As The Party Fighting For More Universal Or Affordable Care

Participants Say Change is Needed, Universal Healthcare Seen as Obvious Solution

Nearly every participant said they wished healthcare was universal – which carried a range of definitions across participants – but boiled down to a basic healthcare plan that all Americans could afford no matter their job or income level.

  • “There should, in my opinion, be a basic health plan that covers maybe 80%. And then if you want to buy something for the rest, then you can do that.” – NV man, ACA marketplace
  • “Healthcare should be a basic human right. And not having that, there should be something that should be done about that.” – MI man, uninsured
  • “Personally, as a tattoo artist, I hear so many artists never have insurance or anything like that. It would be nice to know if, say, if I broke my hand, I can go to a hospital. Other countries, I can get it fixed. Here, it’s all on me.” – NV man, uninsured
Slide from Navigator Research Titled: Nearly All Wish Our Healthcare System Was "Universal" And "Affordable"

Participants Don’t Know the Difference Between “Universal,” “Single Payer,” “Medicare for All” or “Public Option”

Though some form of universal healthcare was seen as a solution to fixing the healthcare system, few could define “universal,” “single payer,” “Medicare for all,” and “public option.” Communicators need to keep this in mind, while Washington may be debating what is the best branding for this fight, Americans are concerned about access and cost of healthcare.

  • “I’m familiar with universal healthcare, but the rest of them…I’ve heard of Medicare, but the rest of them, no, I have not heard of.” – GA woman, ACA marketplace
  • [Moderator: What about Medicare for All? What’s that mean?] “That’s a good question. What does that mean?” – AZ man, uninsured
Slide from Navigator Research titled: Yet Not Many Can Identify The Difference Between "Universal," "Single Payer," "Medicare for All," Or "Public Option"

Part 1 of this report covers the first two groups: those insured through the ACA marketplace and those who are uninsured. Part 2 will summarize the findings from our patient-facing healthcare provider group.

What do Americans want to fund? Not ICE, not war, not a ballroom. Healthcare.

I went shopping for healthcare and decided I can either have healthcare or I can eat and pay rent.” – NC woman, uninsured (Navigator Focus Group, 4/23/26)

Americans are already feeling the impacts of the July 2025 Republican budget cuts which skyrocketed the cost of healthcare and made it harder to access food for families who need it. With another funding fight coming in Washington over the 2026-2027 federal budget, it’s an imperative for leaders to communicate support for programs that help everyday Americans. 

The bottom line: Americans want elected leaders to prioritize the issues that impact them here at home, not make their lives harder and more expensive. They view further cuts to healthcare and food assistance as a non-starter. An effective message on the funding fight positions Congressional Democrats as on the side of everyday people, centers the real-life impacts of the budget cuts, and provides a clear contrast with what Republicans want to fund: tax cuts for billionaires, ICE, and foreign conflicts. 

What The Data Is Showing

This funding fight is a valuable messaging opportunity because Americans are already primed to feel that President Trump and Republicans in Congress are focused on the wrong priorities. They believe Congress should address the issues that impact their day-to-day lives, like the cost of living, economy, and healthcare, while Republicans in Congress are focused on brutal and unpopular immigration enforcement as well as costly and dangerous foreign conflicts.

Dot plot from Navigator Research titled: Trump and Republicans Not Seen as Prioritizing Inflation, Economy, Health Care, SS/Medicare as Much as Americans Wanted

Democrats enter this conversation with advantages in party trust on many of the issues Americans want the President and Congress to prioritize: healthcare, the cost of living, and “looking out for people like me.” However, the challenge is making sure Americans can see and hear the Democratic message. 

Over half of passive news consumers, those who do not seek out the news but rather have it come to them, have heard little to nothing about the current funding fight. But many of these same Americans are concerned about ICE brutality and healthcare cuts. This is a valuable opportunity to drive home the message that Republicans in Congress do not have the right priorities, especially to reach those who are not actively paying attention. Passive news consumers are much more likely to scroll through their feeds and have the news find them rather than seek it out. Communicators need to prioritize creative messengers and mediums that can game the algorithm in order to reach these Americans.  

  • Magnify your audience on the mediums you are already on. Social media collaboration posts with larger accounts or creators can easily put your content in front of audiences that you wouldn’t normally reach. 
  • Pick a fight. Social media feeds off of confrontation, be strategic about inserting yourself into the news cycle by pairing typical congressional content with more creative angles (Example: @repsarajacobs).
  • Diversify your audience. Go on podcasts or YouTube shows, especially those not strictly focused on political topics to reach a new audience.
Bar chart from Navigator Research titled: Americans Are Aware of Trump / GOP Efforts to Fund ICE / CBP, But Fewer Say They've Heard "A Lot" Compared to Other Efforts

With public support  for ICE at historic lows, Americans’ top concern about the Republican budget – which allocates billions to ICE – is the cutting of billions from healthcare and food assistance, especially as those costs continue to rise. However, Americans are not concerned about the process by which the budget is passed. An effective communications strategy around this funding fight must first and foremost center the impacts on families across the country. 

Bar chart from Navigator Research titled: Most Troubling on ICE Funding: New Funding After Billions in
Cuts from Medicaid and SNAP

Cuts to healthcare and food assistance are deeply unpopular, especially when contrasted with what President Trump and Republicans in Congress actually want to spend the money on. Americans don’t want tax cuts for the rich, or an expensive and dangerous war, or more funding for ICE, or a White House ballroom. They want to be able to go see a doctor when they need and put food on the dinner table. 

Bar chart from Navigator Research titled: Contrasting Medicaid / SNAP Cuts With Where the Money is Going is Effective Across a Variety of Topics

Democrats in Congress can effectively position themselves as champions of the American people on the core issues of this funding fight. This is one of the few opportunities where a process story can be utilized to paint a vivid picture of Republican budget cuts ripping away food and healthcare from families, and Congressional Democrats fighting to make lives easier, not harder, for everyday Americans.